How Online Consumer Complaints Can Promote Fair Trade Practice

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How Online Consumer Complaints Can Promote Fair Trade Practice  RAPPS


14 Dec, 2018

Business reviews whether positive or negative have huge potential in offering surprising benefits to the entrepreneurs in improving their business. Every business owners invest large sums of money, and time to conduct comprehensive market analysis in identifying their brand status.

Most tech savvy civilians in a nation like Australia relies more on online consumer complaints websites than on personal recommendations. The digital era has ushered a promising future for the Australian customers to safeguard their consumer rights by posting opinions on various online  review platforms. Posting consumer complaints have become an effective tool for the audience to express their dissatisfaction against a particular product or service. Registering complaints can depend on various factors like defective products, false promises, overpricing and unethical trade practices.

When the digital platform in Australia is bombarded with various online consumer complaint forums, R.A.P.P.S has evolved to be one of the fastest growing consumer review websites, trusted by millions of Australian consumers. According to the latest market analysis, the Ecommerce marketplaces in Australia are the most vulnerable platform experiencing maximum consumer complaints concerning security related issues, non delivery of products, delivery of defective shipments and refunds.

Apart from the aware and smart consumers, most dissatisfied customers often hesitate to register their complaints online in order to avert unwanted complications.

Unlike other consumer review forums, R.A.P.P.S being a verified platform strictly discourage the postings of offensive business reviews that can malign a brand’s market reputation. Business reviews on R.A.P.P.S ensures authenticity and transparency for the business owners so that they can utilize the reviews in favour of their businesses by rectifying the loopholes that can adversely affect their market reputation. Customers today are turning digital to find stock of opinions from online consumer complaints platform, social media platform, before finalizing their purchasing decision. Though most smart entrepreneurs analyze every reviews posted on R.A.P.P.S, there are still some owners who ignore such opinions considering them as an isolated incident.

R.A.P.P.S is a trusted consumer review platform that features authentic opinions and ratings from genuine customers, hence making it one of the most potential tool for the business owners to establish a transparent relationship with the audience. Being one of the most visited consumer complaint forum in Australia, R.A.P.P.S assist the business owners in  handling individual complaints separately and identifying key areas in the services where improvement is needed. Genuine customer complaints posted on R.A.P.P.S, help the service providers in analyzing and rectifying their current business policies to ensure utmost convenience for the prospective customers. Online business review websites provide easy access to the senior management to gain a quicker insight about the service issues and consumer grievances.


For businesses of every size whether small, medium and big, managing consumer complaints is a vital process to promote customer satisfaction. Every online consumer complaints must be analyzed with an welcoming mind by the business owners to fix issues to promote a fair trade policy.

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